A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs.In order to maintain a competitive edge, corporations are increasingly looking for opportunities to make them stand out. Although traditional media serves as a solid medium that disperses company messaging to the world, the trends of information consumption are evolving. After some initial hesitancy, corporations are slowly starting to realize that it is important to jump on the virtual bandwagon of blogging. This medium represents the missing ingredient that traditional media lacks: the ability to directly connect a company to its customers.
As at February 4, 2008, there are currently 136 organisations has their corporate blogs. Among the big names include Accenture, Boeing, General Motors, Google, Dell, Adobe, facebook and a lot more. A complete list can be obtained from The NewPR/Wiki. February 11, 2009.According to the research, 60 (12%) of the Fortune 500 are blogging as of
Internal blogs
An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. The informal nature of blogs may encourage employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization, and a sense of community. It is mainly used for collaboration and knowledge management.
An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. The informal nature of blogs may encourage employee participation, free discussion of issues, collective intelligence, direct communication between various layers of an organization, and a sense of community. It is mainly used for collaboration and knowledge management.
External blogs
An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. The purpose is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. External corporate blogs can also offer a more honest and direct view than traditional communication channels and remaining public relations tools.
An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. The purpose is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. External corporate blogs can also offer a more honest and direct view than traditional communication channels and remaining public relations tools.
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