Mobile payment is new and rapidly-adopting alternative payment method. Instead of paying with cash, check or credit cards, a consumer can use a mobile phone to pay the payments. The mobile device is now becoming an essential management tool for users. Furthermore mobile payment also called as M-payment. Mobile Payment is paying for goods, services or makes transaction with a mobile device such as mobile phone, Smartphone, Personal Digital Assistant (PDA), or other such device.
There are four primary models for mobile payments:

Ø Premium SMS based transactional payments
Ø Direct Mobile Billing
Ø Mobile web payments (
WAP)
Ø Contactless
NFC (Near Field Communication)Through the stating of these, mobile payment systems have large potentials in Malaysia. One of the examples of mobile payment is Mobile money. Mobile Money is a PIN- based Mobile Payment Solution designed by
Mobile Money International Sdn Bhd. It unlocks the power of the mobile phone to make payments, allowing registered users to pay for goods and services at anytime, anywhere when using only a mobile phone with a 6-digit security PIN (Personal Identification Number) via SMS (Short Messaging Service). They give the freedom to the shoppers to buy products online and pay the merchant using his or her mobile phone without being physically present at the store.



Nowadays, the mobile payment strategies become more and more. The mobile payment can be used to purchase any number of digital goods and physical goods. For example digital goods are videos, online games subscription, ringtones, wallpapers and music offers in the newspaper, magazine or website so that can purchase using mobile device. Most of the people purchase those digital goods via mobile payment such as via GPRS or WAP or premium SMS based on the transaction payment. For example to buy the tickets such as booking cinema ticket or air ticket through mobile payment. While purchase digital goods by SMS based transaction payments or
mobile web payment (WAP).
This unique method of payment, known as “Mobile Money” is speedy, convenient and cost effective. Using only the mobile phone for approval of transactions and payments, there is no longer a need for the physical plastic card, merchant terminals or Internet terminals. Payment requests are delivered via SMS and therefore, there is no need for card members to be present at the point of sales or at the merchant outlets. For example,
Digi, Maxis, Hotlink, Celcom, Visa Wave Payment and Maybank are some of the example which also launch the mobile payment systems. Other example such as using the Hong Leong Mobile Credit Card of each transaction will be rewarded with instant cash rebate and the cash rebates accumulated can be used to make purchases at any “Mobile Money” retail outlet.
The potential of mobile payment system in Malaysia as the below following:
1)When using mobile payment no need to carry out a lot of money when purchase or transaction. Although the mobile payment still new developing in Malaysia.
2)To build up for the consumer to use the mobile payment so that it should be a convenient, speed, simplicity and safety way for the consumers. So that it will continue to grow consumer’s confident through the mobile payment strategies.
3)It also many increased a lot of new mobile device users. Indeed, the large mobile subscriber base and the positive transformational effects of mobile payments offer a unique opportunity to open up the financial system to more customers and communities, in order to achieve financial inclusion for all segments of our society.
For the consumer’s adoption strategies as the following:
1)The adoption of mobile payments for consumers, can educate them about the mobile payments, how to use and functions such as bill payment, mobile purchase, using those GPRS or WAP can directly make payment.
2)Provide more security collaborate solution of mobile payment for the consumers so that mobile users will more confident and satisfaction when using mobile payment.
3)At the same time, “Mobile Money” offers a whole new world of opportunities to merchants because they can also run their own loyalty programmed and offer bonus points , promotion, rewards and various incentives to their customers who are “Mobile Money” members, further enhancing the benefits as well as encourage the adoption of paying via this mobile payment system. For example, Maxis e-billing Service lets you pay or view Maxis bills online safely, securely and conveniently. Thus there are no charges when you sign up online.
Mobile Payment SystemRelated Links:
http://en.wikipedia.org/wiki/Mobile_paymentMaxis and Maybank testing Mobile payment systems
http://www.mobile88.com.my/News/read.asp?file=/2007/11/9/20071108201348&sec=NewsHong Leong Bank Launches the World's First Mobile Credit Card
http://www.hlb.com.my/news/2005/corn148.jsp?flag=102005DiGi- Mobile Bill Payment Systems and e-billing
http://www.digi.com.my/postpaid/digi_postpaid/why_postpaid/post_mi_hppaybill.do?page=howhttp://www.digi.com.my/postpaid/digi_postpaid/why_postpaid/post_mi_ebilling.do